The Team

Boris Krasny

Mr. Boris Krasny established Policy Ltd. (, the leading government relations and corporate affair firm in Israel, in 1988 and continues to serve as its president to this day. He is a highly respected senior strategic consultant and analyst serving a clientele comprised of dozens Israeli and multinational corporations.

Mr. Krasny is a key player in the Israeli business world and is involved in many of the top business transactions in the country. He is also an expert in conflict resolution, and is often called upon by large scale corporations and governments to settle conflicts and design creative solutions for unique and complex situations.

Additionally, Mr. Krasny is well known for his volunteer work and community service.

Itamar Borowitz, PhD

Dr. Itamar Borowitz served as the CEO of Israel’s third largest insurance company, Phoenix Assurance Company, for a period of 9 years. This position marked the culmination of his 27 year career within the Phoenix Assurance Group, during which he held a variety of senior management positions, including Chairman of the Israeli Insurance Association and a director of GLL Real Estate Partners GmBH.

Dr. Borowitz has been serving as a member of the Board of Governors of the Hebrew University in Jerusalem and of Tel Aviv University for decades, as well as of the University’s Jaffee Center for Strategic Studies, among many others.

Dr. Borowitz academic background includes a PhD in High Energy Physics, an MBA and B.A. in General History from Tel Aviv University, Israel, and a B.Sc. in Mathematics and Physics from the Hebrew University of Jerusalem, Israel.

Dr. Itamar Borowitz serves as Chairman of Yesum, the Tech-Transfer company of the Hebrew University of Jerusalem

Omri Cherni

Mr. Omri Cherni has extensive experience with the Venture Capital industry, worked both with Israeli and Asian firms focusing on later stage investment opportunities. For more than 4 years, Mr. Cherni was an associate with JVP, a leading Israeli venture fund focusing on later stage and pre-IPO deals in the IT and Cyber areas. Prior to that, Mr. Cherni lived in Beijing and worked with ICG and PAD’s venture and M&A departments. Mr. Cherni has led over 40 deals and investment rounds in later-stage private companies and is currently a board member in 5 of the portfolio companies.

Mr. Cherni holds an MBA and LLB from the Hebrew University in Jerusalem, and is also a Captain (res.) with the Israeli Air Force.

Itay Attar, CPA

Mr. Itay Attar is a portfolio manager with more than 7 years of financial industry experience; he specializes in business modeling, accounting, business development, M&A and relating activities. Mr. Attar served as a financial analyst at Intel Electronics and as a senior consultant at Ernst & Young preforming valuation services and financial modeling for leading Israeli Companies. Mr. Attar is also a mentor at Gvahim – The Hive startup accelerator.

Mr. Attar holds a B.A. in accounting & economics and M.A. (research) in economics, both from Ben Gurion University where he held a lecture position for 4 years. Mr. Attar is a Certified Public Accountant in Israel and holds a Corporate Finance Valuator certificate from IAVFA.